Chapter 1: The Five Rules for Successful Investing
- Do Your Homework
- “… sitting down and reading the annual report cover to cover, checking out industry competitors, and going through past financial statements [pg 2]”
- why? because you have the possibility of losing your money, you should know about your investment
- why? because you can’t always trust or rely upon opinions of others
- Find Economic Moats
- moat – A deep wide ditch, usually filled with water, typically surrounding a fortified medieval town, fortress, or castle as a protection against assault [Answers.com]
- economic moat – the ability of a company to keep “competitors from attacking a firm’s profits”, to protect its profits from the assault of competitors
- the term economic moat was popularized by Warren Buffett
- An Important Concept: Typically in a free market, a profitable company will attract competition that will eventually erode the company’s profits.
- The Key Question: “How does a company manage to keep competitors at bay and earn consistently fat profits? [pg 3]”
- Related Websites:
- A Look at Economic Moats – Investopedia
- Digging an Economic Moat – Morningstar (Pat Dorsey)
- How Morningstar Measures Motes – Morningstar
- Companies with Wide Economic Moats – Street Authority
- An Introduction to Economic Moats – Yahoo (Pat Dorsey)
- Have a Margin of Safety
- Hold for the Long Haul
- Know When to Sale